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The 10-Minute Marketing Tune-Up for Hardware Stores

The 10-Minute Marketing Tune-Up for Hardware Stores

Brought to you by Hardware Store Marketing Experts (HSME)

A quick, practical checklist to make sure your hardware store shows up online — and brings more customers through your doors.

1. Is Your Website Built to Convert Browsers Into Buyers?

Use this checklist to ensure your website is working for you:

  • Your phone number is easy to find on every page (header or footer)

  • You use authentic photos of your store, team, and community — not stock images

  • Every page includes a clear call-to-action (“Shop Now,” “Call Today,” “Get Directions”)

  • The site loads quickly and is mobile-friendly

  • Customers can reach you easily (call, chat, or text)

  • Key departments have their own pages (Paint, Grills, Outdoor Power, etc.)

2. Can Customers Easily Find You Online?

Make sure your local visibility is strong:

  • Your store appears in Google’s map results for “hardware store near me”

  • Google Business Profile is fully updated (hours, categories, services, description)

  • New photos have been added to your Google listing in the past month

  • Business name, address, and phone number (NAP) are consistent everywhere online

  • You receive new Google reviews regularly — and respond to them

  • You post updates or promotions on your Google Business Profile at least once a month

3. Are You Connecting With Customers on Social Media?

Check your ongoing engagement:

  • You post to Facebook or Instagram at least weekly

  • Posts feature real people and real projects from your store

  • Followers are aware of events, sales, and special offers

  • Your About section is up to date

  • You respond promptly to comments and messages

4. Are You Staying in Touch With Your Customer List?

Stay top-of-mind with targeted communication:

  • You have an up-to-date email list of customers and loyalty members

  • You’ve sent an email in the past month

  • Emails drive traffic back to your store or website

  • Your website includes a simple place to sign up for updates or offers

5. Is Your Reputation Helping Your Store Stand Out?

Strengthen trust and credibility:

  • You have a system to encourage happy customers to leave reviews

  • You respond quickly and kindly to all reviews

  • Your in-store team helps encourage reviews (such as via QR codes at checkout or delivery)

Schedule a Free Strategy Session to find out where your store’s online presence can work harder.

Hardware Store

Marketing Experts

Hardware Store Marketing Experts (HSME)

Nationwide Service | Based in Arizona 📧 [email protected]

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